The challenge is the spread awareness. If no one would have done it, there would be no one that knew about it. It's raised way more than 5 million dollars and continually growing. The challenge is more to spread awareness. It's a fad. It'll die soon anyways.
What kinda annoys me is that we can't do this for everything.
I mean yeah this one disease gets a lot of help, and that's great. But what the hell do we do with all the other diseases out there lol