why is this such a big deal?
Because "gamers" have to loving infight about every tiny issue. You literally cannot win, regardless of what you say or do.
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I find it weird that people say video games are different from sport, board games, card games, the games you'd play on the playground etc. The only difference is the use of technology to transform and convey the medium. At the end of the day, they still both function the same.