Tony, the reason people buy Apple, and the reason Apple exists, is because with a normal PC, you need to buy the mouse, the PC, the monitor, and every other peripheral. Apple's PCs are and always were all-in-one. Some even had the keyboard attached to the entire thing.
And Apple's phones were good phones until Jobs died. I still have my iP1 and it's sensibility both in accelerometer and touchscreen is rather impressive for a 2007 phone where people still used motorollas and kickflips.