reddit and 4chan have a habit of electing themselves vigilante detectives, thinking they're saving the world from corruption and uncovering some great secrets to fuel their hero complex when really all they're doing is harassing innocent people with unsubstantiated claims and taking the slightest coincidence and running with it. it's momentum-based, meaning they'll accept pretty much anything as evidence as long as it perpetuates the illusion that they are garnering more and more evidence and getting closer to uncovering some grand conspiracy, and when they stop coming up with coincidences to loosely connect, it'll end up the empty shell of a stuff-flinging, ego-stroking campaign.