Honestly the biggest issue with the right in America is somehow getting associated with actual legitimate white supremacists. Once that well was poisoned, nobody was the wiser. Now that the right's common mocking point is that they're all supposedly white supremacists, that inadvertently normalizes white supremacy.
What plays even worse on the issue is because the left are so quick to call everyone national socialists, right-leaning people are in a way right to be skeptical about the legitimacy of the claims. Very confusing all around.