Part of the win8 terms of service includes being forced to download updates pushed by microsoft, and honestly if you're too handicapped to read and see how people are trying to help you, gladly will you remain in the upgrade loop.
So what? He's not saying he's trying to find legal grounds on which to sue Microsoft for this change, he's saying it's a bullstuff business practice, which it definitely is. Even if people did read the terms and conditions of the things they installed, it would still be fair to call Microsoft out on this stuff here because when you give them the authority to do that, it's with the assumption that will use that power responsibly. I could accept a mass forced update in the circumstance that it's actually something important, like stopping some massive exploit that was uncovered that allows someone to take over a computer using only an IP address, but using it to force their useless OS on people who don't want is it absolutely unacceptable.