can someone pls summarise this for me im rly confused
Crazy person jumbles a bunch of text together with random words underlined, other crazy and dumb people decide it's worth investigating. Investigation being conducted by stupid investigators begets a ton of flimsy scraps of "evidence" that were gathered because they may be relevant to the conclusion they're using as a premise rather than as the idea needing confirmation. Nobody bothers to investigate any of this "evidence" in detail, just uses it to branch outward to gather more of it. Idiots get more sure of their theory because of the amount of "evidence" they've amassed, not because any coherent conclusion has been drawn from it. New ones join in for the same reason.
It's like a huge mound of sticks, and people are going around collecting more and adding them to to the pile, with the expectation that eventually it will turn into a log cabin. Too insubstantial to use as the foundation for building one, too big of an unorganized mess to search for any pieces of wood that would actually be useful for such a task, and you can pick any one of the sticks out of the pile and snap it in half to try and show how useless the material is when gathered so thoughtlessly. But there are too many to do that to all of them, so they'll just tell you, "no, no, there must be something to all this, look how big the pile of sticks is!"
