Oh goody, is this the one that destroys your eyes and gives you headaches if you look at it too long?
I remember reading somewhere that there is either A) a physical dial somewhere or B) a software setting you can use to alter the power of the 3D effect.
So you can basically set how much the object pop out. If it hurts your eyes too much to begin with you can lower the setting, and later as your eyes adjust you can turn it up for more "wow".
If it weren't for the need for a 120Hz capable monitor this tech could become widely prevalent. Due to the way games are made anyway it is almost too easy to get them working with the technology. Only a lack of available consumer hardware hurts it's chances.