Looking pretty good if they do it right.
While i agree that these guys, With super monday night combat, Don't really need a kickstarter, But double fine do, They have never really been widely selling, They also don't have that large a income (Iron brigade on pc a bit maybe but it's not been a top seller) They also have quite a high quality for the amount of people they have, And the caliber of some of them.
The whole publisher costs doesn't make too much sense, Since there isn't one with steam.