The EVGA FTW3 (this one comes in white too and there is a hybrid FTW3 with a built in AIO cooler version) and GB Aorus Xtreme are both pretty cards, I remember reading about good temps with the GB
for a mostly white case check out if theres stock of KFA2 1080ti cards, some models come in white variants, KFA2 cards supposedly clock real well if you're into that, but I don't know much else about the brand
Inno3D cards are same company that makes Manli and Zotac cards, so ok
Mainly I would just avoid the stock blower style coolers, they generally run slightly hotter and louder
The EVGA FTW3 is a hunderd euros more expensive on top of the thousand euros I already paid and I heard the GB Aorus Xtreme has a pretty flimsy cooler and is also an additional 75 or so euros.
Inno3D's are relatively "cheap" but they look p stuffty ngl. The 4X ultra is actually slightly faster than the armor tho.
decisions decisions. I can also just spray paint the cooler I guess.
EDIT: Mailed them to change my order to the inno3d one. forget it ¯\_(ツ)_/¯