It looks like they improved the story compared to other games, though still generic/cliche. I think this is just going to be the same CoD we see every year, massive hype for the same game but with a different story and terrible but sometimes addicting and fun multiplayer.
I think the Infinity Ward/Activision is just really lazy and only doing this for the sole purpose of leeching money off of the majority of gamers, and it has become pretty obvious that the community is neglected, too.