I've thought so. Being lazy bastards, that is. I've never had an issue with having to do work, and if anything it gives me a good goal to work towards and gives a good feeling of reward. That's why people get bored with this game quickly, is because they go for the least challenging route, imo.
But why though? The feeling of shredding everything down within seconds, or ranking up in stats to rival other players. I have no idea. Either way the only thing that comes to mind from that is boring. Sure you can call working towards making a weapon decent "grinding", but instead of trying to find the quickest path (again) you could find a way to have fun with it. I know I do. And you could always keep your "meta" build for rushing things I guess, but still.