It's the last day of "new" sales
Anything on the 29th would last for only 24 hours, and it would be the encore day where all of the most popular sales get one last go. If there are no encore sales, the site page would go back to normal and the daily deals and overarching summer sale deals would continue for the remaining 24 hours. Today is the final day of the team competition
As it stands an encore sale is likely for tomorrow, but not guaranteed