You have to think about it like this:
((48/2)(12)) or ((48÷2)(12))
(24)(12)=288
Left ---> Right, or rather, simplify everything in the lowest parentheses and go up from there, simplifying until you get to the point where you are unable to simplify the problem.
GEMA or PEMDAS is used, but most people should use GEMA because of Grouping ((),[], AND radicals), Exponents (^x), Multiplication/Division, and finally Addition/Subtraction.