dude, why do you always have to dig yourself a deeper hole
because he has realized that people don't like him
in his eyes, the best way to solve that problem is to try to give them even more, bigger reasons to not like him. that way, he feels that it's on
his terms
and it's easier for him to deal with that and get over it, than it is to get over the fact that people don't like him because he is naturally unpleasant