Ah. So kickstarter doesn't really do much other than storing the pledges and allowing people to make them right?
kickstarter lets people put up projects on the basis that if they get funded, they take 5% of the funds.
its basically the middleman like amazon; although they sell nothing themselves, they are known to be such a central company that holds a lot of good products/projects, and so potential companies/projects flock to it as a way to reach a larger audience and make money.
ingenious really since the base maintenance cost of kickstarter is probably a lot less than the $$ they sometimes take in with huge kickstarters like star citizen.