You praise Hillary? You're a shill like Shillary.
you're specifically telling people to check out YOUR future merchandise
people who praise hillary don't do it just because she's some good random person. they did it because they wanted her to win the election so their views would have dominance in the government.
if i say "hey guys go check out this game called dead cells!" it's not shilling because i have literally no affiliation with the developer and i don't get anything positive nor negative for telling people to play x game with me
you're shilling because it's YOUR merchandise and it's directly related to you