Most people only really have the choice between like one or two ISPs.
Also the whole "putting the internet into packages" thing is not a myth, it's literally already happening in Portugal (they don't have NN)
pic (translated into english):

notice how the MEO-owned apps are free (MEO being the ISP)?
some "conservatives" are trying to pass off the repeal of net neutrality as "pro-free market" when in fact the opposite is true, since services favored by the ISP get an unfair market advantage
for once, a policy benefits
both the free market
and consumers, and yet a lot of the GOP is still opposed to it
because they're taking money from comcast for no good reason