This isn’t even a loving competition
McDonalds:
• low prices and the ability to get deals and pay through the app
• many specialty menu items that are available year-round at budget prices
• actual toppings for the ice-cream treats
• fresh and flavorful vegetables
• plethora of specialty sauces including the god of all sauce: Sriracha Mac
Burger King:
• Higher prices for food that isn’t as good
• Gimmicks in place of quality items