take everything great about the internet:
messengers, webpages, emails, blogs,
then dumb it all down, and take away most of the abilities of them, and offer it second hand, and fill it with adds and spam.
then make people believe you are doing them a favor, some huge convenient tool that never existed before, even if it had.
now that you have a mass of "internet noobs" (uneducated about the proper search and use of the web and its real possibilities)
you have created yourself a myspace user.