I read that but I want to know exactly what goes on.
Contest registration and prize acceptance;
Warranty registration and requests;
Customer support and/or technical service requests;
Player match up and other head-to-head online competitions;
Registration for games and/or special game-specific events;
Newsletter subscriptions, referral services, and other marketing surveys and email campaigns;
Registration for EA and/or other service accounts;
Creation of a personal profile;
Product, service and/or subscription orders;
Service requests from third party service providers on our site;
Access to our products and/or services on social networks or other third party services; and
Otherwise through use of our software, mobile or online services where personal information is required for use and/or participation.
That's what they consider grounds for collecting personal information.
Information collected will vary depending upon the activity and may include your name, email address, phone number, home address, birth date, mobile phone number and credit card information.
Steam probably has the bolded also.
Contest registration and prize acceptance
phone number, home address, mobile phone number.
That all could be for contests only.
So It's not really that bad. Keeping track of the hours of a game you play ect is good because it can suggest more games that you might like. Oh wait doesn't steam do this too?