Minecraft has let's plays, blockland does not. If we made more blockland related media we could market the game the same way minecraft did, by using third party entertainment. I can see why we don't do this, considering blockland has no survival aspect to make the let's play funny. I guess a step by step on a massive build would be interesting, but the only things that would get real viewers is something like a bar crawl of servers with a related theme.