Oh lord Kimon moving the goalpost again after his arguments get shot down one by one/
do you not know how marketing works? sudden change = attention from media. do you think the people at marvel are loving stupid and didnt think about that while making the decision? you think they didn't sit down and think "how can we get more people to buy our comics" and think "mix it up?" come on man.
You're the one with a very flawed understanding about how marketing works.
No matter what the intention, changes will attract attention. This is not up for debate.
The point is you have no idea what they were doing when brainstorming this. I am in no place to tell them their thought process when bringing this up. All I know is that they did consider sales at one point. That's all.
Other than that you're just an idiot who is scraping the barrel for more stuff to make his argument relevant, while negating all the flaws in your previous arguments.
Let's say it was a completely conscious decision based on trying to get sales:
1. How many people would this attract/repel from buying our new issues?
2. How can we make the changes in characters flow smoothly
This isn't something they aren't used to considering there was already a black spiderman and the entire world didn't flip their stuff over it and made Marvel exponentially richer. There is proof that your reasoning is wrong.
3. What makes this "gimmick" bad in any way, shape, or form?