the reason that this is awful is that the oculus rift was originally designed as a virtual reality gaming headset and was expressly designed for games and game related purposes
facebook doesn't do any of those things
as such, facebook has to start doing something, and there are three particular ways they could go
1: suddenly adopt those things, creating a brand new market of people and products that dont know what the forget theyre doing (not unlike the app store, whose audience are barely attentive and the devs are entirely too into completely and shamelessly exploiting their incredibly low standards with half-assed games that show no signs of progress or actual gamehood at all and are confusing those who lie in the ios market predominantly- which is a very large group of people- over other markets into thinking that games are, and are only, stupid little time wasters designed to leech your cash)
2: wholesale commandeer the rift itself and redirect it from it's original purpose into something else entirely which- according purely to the blurb- is very, very skeevy with the implication that its possible that facebook will be able to peruse and steal things like medical data and shatter patient-doctor confidentiality and beyond that only appeals to people who are too forgetin lazy to get up and do these things anyway, or find alternate means to do these things through pre-existing trusted channels
3: do absolutely forget all with the rift and simply own the company as a parent which- while unlikely, which is why i'm so forgetin mad- seems like the best idea for both of them and facebook will benefit from the rift's profits, while the rift will not have to deal about running out of money, and facebook is simply taking a financial risk
the third option is increasingly unlikely because there is this recent trend in large businesses buying smaller businesses that the larger business absolutely has to meddle in the small business' affairs and immediately destroy whatever appeal the small business had, because obviously the CEOs and directors of the larger business obviously know so much more about how to run the smaller business and appeal to it's fanbase and audience then the smaller business' current owners
its like a forgetin vanity purchase, except the vanity purchase ends up affecting everyone who used the service or product before it was bought out as well
