I got involved because of my personal believes.
I can't stand people that go out of their way to ruin the reputation of others for their own gain(fine young capitalists) and then act they were the victim the whole time, well that's where I take notice. Then hiding behind a good cause to give you an excuse be a massive richard, example: "Bully gamers, forget them all! I support LGBT, don't judge me!".
It's the same reason I like I focus on the controversial issues like the sinking of the Lusitania, use of agent orange, in some cases white phosphorus, etc.