Primary point of the design was to move away from the 2 cliché ideas connected to the name.
- The first being "Blockland" and related logos/imagery having something to do with blocks/bricks. It is by far the most obvious route the take when naming something with in Blockland and then subsequently signing a logo for it but it was a rule I set myself before starting to try and exercise some creativity. I'm not condemning the idea of using blocks or bricks in Blockland related projects at all! But in my personal approach, I avoided it :p
- The second was "Glass". Basically going down the window/material route. To just go and just make something shiny/lower opacity felt a bit lazy and cliché. It's been done 100s of times not only within the Blockland echo system but ALSO in the outer design world.
Again not condemning either route but in this specific case, I felt as like moving away from these would be best. The name
Glass doesn't have the best history behind it. Distancing it from that history and producing new recognisable imagery for it is the best course of action.
Thanks man, appreciate it.
I'm acutely aware of what the rule of thirds is. The rule of thirds, golden ratio rule, eye line focus, hierarchical scale rule, and so many other rules is what you're taught in design as a comfortable and reliable toolset. But "rule" is a misleading part of each of them. Apply them if necessary, needed, or applicable, but never force. Forcing rules can do as much damage as good.
In the suggested case you've given, doing that would force the typography to be stretched and distorted from it's intended balanced design. And from a hierarchy perspective, the glass and liquid becomes unbalanced and looks too large comparatively to the "BLOCKLAND GLASS".
The original composition does follow other rules of its own, though. For example, the glass has been balanced to it is in fact 2/3rds full.
And just a really basic fundamental, the typography as a group is centrally aligned to the glass.
Also @Master Matthew, people gotta earn money for that kinda thing fam. It's big bizz B)
