The toy is cool but I'm not paying near the same price of a PS4 for 1 lol.
Only if I were able to make money from it in stop motion animation I'd see it as an investment.
I don't really get why Bethesda are so bad at prices for their stuff.
Unless it's clothing, in which case the prices aren't too bad for decent quality (however, you pay a fortune in shipping).
They're certainly a big enough company with a big enough audience that they could get some permanent merchandising going on, like getting regular figures out there.
If they were to team up with the likes of McFarlane, or someone else, they could have a great range of products at good prices.
I would definitely spend £10-30 on a Fallout 4 power-armor figure.
But I'm not going to spend £270 (not including shipping), on a figure that's not even limited edition.
It's a big figure, to be fair, but it's still not worth that much.